Announced in early January the 23rd edition of its marquee “Air Jordan” shoe will hit shelves with innovations from its Considered green design philosophy.

Michael Jordan sported No. 23 for most of his NBA career, and the Air Jordan XX3 represents an important marketing anniversary for the company. The sneaker, to be released in January, will be advertised through a series of television advertisements, under the campaign slogan “Become legendary,” with additional Internet, retail and street marketing activities, according to a company press release.

“Our goal was to make the Air Jordan XX3 the best basketball shoe ever, both in performance and sustainability,” said Tinker Hatfield, Nike’s vice president of innovation design and special projects. Like other shoes designed under the Considered framework, the AJXX3 features stripped down design that eliminates adhesives and environmentally questionable materials. Instead, the shoe uses water-based adhesives and a series of interlocking panels, which required the company to design new machines for manufacturing, Nike reports. An “efficient pattern design” minimizes waste, while the sole uses “enviromentally preferable rubber” and Nike’s recycled “ReGrind” material, according to the news release.